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Building brands through culture.
Israel Lugo III
Brand Marketing
150M+
Earned Media Impressions
Influencer Relations
44%
Increase in Creator Sales
Community
$1M+
Brand Partnerships Managed
Experiential Strategy
1,000+
Statewide Experiences Built
How I Think
Brands Compete With Culture, Not Competitors
Brands winning today aren't stuck to an industry.
They're becoming part of people's lives.
Participation Is The New Advertising
The best campaigns aren't watched.
They're joined.
Community Is Brand Equity
Communities create advocacy.
Advertising creates awareness.
Featured Case Studies
A selection of campaigns that used culture, creators, community and partnerships to build brands people wanted to participate in.
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